Precious Cargo Clothing Co.
Precious Cargo Clothing Co.
For the launch of *Precious Cargo Clothing Co.*, I developed a comprehensive branding strategy designed to position the company as a bold, relatable style movement tailored to the modern woman and her family.
The process began with an in-depth consultation with the client to clearly define her vision for the brand. She articulated a desire for *Precious Cargo Clothing Co.* to stand out in a crowded market by offering quality, affordable apparel that blends modernity with timeless appeal. The brand’s core identity was shaped by a fusion of hip-hop and rock influences, reflecting a spirited, “wild child” aesthetic that differentiates it from the conventional pastel tones often associated with family fashion.
Targeting Generation X parents, the branding strategy focused on balancing edgy, contemporary designs with a classic sensibility, ensuring the brand resonates with customers seeking authentic, versatile fashion for both themselves and their families.
Task
A custom logo, brand colors, typography portfolio, and brand messaging & strategy.
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Date
August 16, 2017
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Skills
Adobe Illustrator, Adobe Photoshop,
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Client
Precious Cargo Clothing Co.
