Precious Cargo Clothing Co.

Branding Client Freelance Logo design

Precious Cargo Clothing Co.

For the launch of a new clothing company, I designed a branding strategy for Precious Cargo Clothing Co.

It started with a consultation with the client about her specific vision. She defined Precious Cargo Clothing Co. as a style movement providing quality, affordable and relatable apparel for the modern woman and her family.

Influenced by hip hop & rock, she wanted a brand that was more wild child than the commonplace pastel patterns. A modern and classic and made for the Generation X parent.

 

Task

A custom logo, brand colors, typography portfolio, and brand messaging & strategy.