UX Hierarchy of Needs

This chart illustrates the steps of product design from the basics of usability to the penultimate, synonymous with culture experience.

I created this illustration to explain to a psychologist friend of mine how Maslow’s Hierarchy of needs could humorously translate to design. What do you think? Am I missing something? Is this all wrong?

Foundation —

The minimum qualities to have foundational usability of a successful product.

Elevated —

After the Foundation needs have been met, the user experience can be elevated with qualities that boost the product’s likability, uniqueness and user retention.

Experience —

The next step is to focus on the experience interaction between the user and the product. How does the product communicate with the user? Is the user engaged? How do you keep the user engaged?

Passion —

And then passion qualities are what allow a product to become more than the product itself. This is the movie based on the product, the fan fiction, the merchandise, the comicon costumes. This is the emotional attachment that follows a great product.

Capstone —

Capstone products become common everyday vernacular. Tweeting is now a verb. Social media influencer is now a job. There is no line between product and user.